Tools I use

CRM & Marketing Automation

  • HubSpot
  • Salesforce

AI

  • Claude
  • Claude Code
  • Gemini
  • ChatGPT

Data & Analytics

  • M
    Mode
  • Tableau
  • Snowflake
  • D
    Dreamdata

Web & CMS

  • WordPress

Google Suite

  • Google Ads
  • Google Analytics
  • Search Console
  • Tag Manager

SEO & Research

  • Ahrefs
  • SEMRush
  • Z
    ZoomInfo
  • F
    Firmable

Social and ad platforms

  • LinkedIn
  • Meta
  • Reddit
  • TikTok

Creative

  • Adobe Premiere
  • Adobe InDesign
  • Adobe Photoshop

Productivity

  • Notion

Nate Hewitt here.

B2B SaaS Marketing Director

Pleased to meet you. 12 years' experience leading exceptional teams to deliver results in local and global contexts. Performance marketing, brand and demand generation, and AI optimisation are my specialties.

Hands-on marketer, but also a commercial member of your leadership team. I can add value to customers while delivering a clear picture of ROI, ROAS, LTV/CAC, conversion rates, and more.

Bottom line is that you'll always be sure what's working and what's not - across acquisition, activation and retention.

Say Hello
LinkedInEmail0425 894 455
Portrait of Nate Hewitt
+34%New Customer Acquisition, E1
+23%Deal Velocity, E1
-24%Acquisition Costs, E1
$2MBudget Under Mgmt, E1
Expertise
Showing all 34 experience highlights across 8 roles

E1 (EstimateOne)

Current

Head of Marketing, global

Three-sided SaaS marketplace used by 100,000+ subcontractors, 9,000+ suppliers, and 900+ builders.

Leadership & Commercial Strategy

  • Orchestrated GTM strategy for a complex marketplace, aligning three distinct user personas under a unified brand.
  • Increased annual marketing-contributed revenue by 21% ($12M to $14.5M) in two years.
  • Led the end-to-end launch into the UK, achieving a 50% ARR uplift YoY.
  • Implemented strict budget and unit economic governance (LTV/CAC, ROAS) in 2024, driving a permanent 24% reduction in acquisition costs, while scaling annual marketing-contributed revenue.
  • Managed a $2M annual budget and a team of five growth and ops marketers.

Revenue Operations (RevOps) & Alignment

  • Overhauled revenue operations for the go-to-market team across all audiences, automating cumbersome reporting processes and saving marketing and sales approximately 6 hours per week in manual reporting and reconciliation.
  • Architected unified data pipelines and attribution models across marketing and sales, increasing pipeline visibility and accelerating deal velocity by 23% from June 2025 to February 2026.
  • Instituted regular SLA (Service Level Agreement) reviews and joint planning sessions between marketing, sales, and product teams to bridge the gap between opportunity generation and closed-won revenue.
  • Optimised our marketing technology stack, consolidating redundant tools to improve data hygiene, streamline cross-channel execution, and lower software overhead.

Growth, Lifecycle & Product Marketing

  • Owned PPC, LinkedIn, and lifecycle marketing, driving a 34% uplift in new subcontractor/supplier acquisition from 2024-25 and a further 19% uplift so far from 2025-2026.
  • Directed E1's annual event strategy, managing end-to-end booth execution and team presence for three major industry conferences across Australia and the UK.
  • Reduced first-60-day churn by 20% through targeted onboarding and retention programs.
  • Partnered with product teams to design in-app messaging and milestone-based trigger campaigns that turn free or trial users into active, paying accounts faster.
  • Convened E1's first customer advisory group, comprising 30 customers across all audiences. Led in-person discovery, product testing, and messaging focus sessions, and coordinated half-yearly surveys, all to assemble high-resolution insights on GTM and product decisions.

AI Innovation & Content Strategy

  • Spearheaded E1's internal AI incubator, driving GTM adoption of LLMs (Claude, Gemini) to bridge legacy system gaps and boosting team productivity by 20-60% (self-reported, survey).
  • Architected a scalable, data-driven content engine by integrating Claude with HubSpot and Snowflake, automating high-performing campaigns across demand generation and PR.
  • Led content creation end-to-end, including on-camera presenting and piece-to-camera work, turning complex marketplace stories into digestible, high-engagement content. Watch a piece-to-camera example
YouTube thumbnail: Piece-to-camera: E1 content series▶YouTubePiece-to-camera: E1 content series
+21%Revenue Growth
+34%New Customer Acquisition
$2MBudget Under Mgmt
-24%Acquisition Costs
6 hrsPer Week Saved by Reporting

Sapia.ai

2021 - 2023

Head of Marketing

Series B scale-up building an AI candidate screening platform.

  • Scaled the marketing function and budget ($800K to $1.1M) across three global regions: AU, US and UK.
  • Spearheaded the end-to-end rebrand from PredictiveHire to Sapia.ai, establishing the AI Smart Interviewer category.
  • Delivered 220% pipeline growth ($1.8M to $5.7M) through integrated paid and organic social programs (demand generation).
  • Generated 50% of opportunities via integrated paid and organic social channels.
  • Created and hosted the HR tech podcast Pink Squirrels! to build category awareness and brand authority.
Spotify cover: Pink Squirrels!SpotifyPink Squirrels!
220%Pipeline Growth
50%Opps from Social
$1.1MBudget Under Mgmt
3Global Regions

Equiem

2020 - 2021

Head of Digital Marketing

Australian-based global tenant experience technology company.

  • Delivered 200% increase in Sales-Qualified Leads from 2020 to 2021 through new advertising and organic SEO programs.
  • Achieved a further 30% increase in SQLs from 2021 to 2022.
  • Managed and scaled the digital marketing function to a team of six across Australia, US and UK.
  • Led US expansion efforts, establishing a local marketing and sales team and assisting them to deliver $200K in new business in 2022.
200%SQL Increase

Equiem

2018 - 2020

Head of Content

Led B2C content strategy for a global tenant experience platform.

  • Established a value-focused lifecycle content program in conjunction with the product team to increase activation and reduce churn.
  • Raised product adoption by 39% through onboarding, ‘aha’ moments, and churn-save sub-campaigns.
  • Reduced onboarding abandonment by ~60% and curbed churn by 14%.
  • Led a team of four content creators and one graphic designer.
39%Adoption Uplift

Equiem

2017 - 2018

Content Lead

  • Developed content programs and editorial calendars to support product marketing and customer engagement.

Scoopon / Luxury Escapes

2016 - 2017

Content Marketing Lead

  • Led content marketing for a high-volume travel e-commerce business, driving engagement and acquisition.

Taxpayers Australia

2015 - 2016

Content Manager

  • Managed member-facing content and digital communications for a national not-for-profit.

Herald Sun

2014 - 2015

Journalist

  • Cut teeth as a journalist before transitioning into marketing, bringing storytelling rigour to every growth campaign.